According to The Times, the stunt was organised by Confused.com, and took place on Somerville road in Worcester. The entire street was covered in 1,500 square feet of plastic sheeting in an attempt to “highlight the need to be careful when behind the wheel”. Nothing escaped the wrapping, with trees, pavements lampposts and cars all wrapped in the bubble wrap to protect users of the road, which is known locally as “Accident Avenue”.
The activity was partially designed as a response to the increased number claims being made on insurance policies due to accidents caused by the recent snowy conditions with Will Thomas, head of motor insurance at Confused.com stating that some insurers had seen a “41 per cent increase in claims compared with a normal non-snowy period.”
He also said that “It would have been great fun to do this for every street in the UK but sadly we ran out of bubble wrap“.
It certainly would make getting from A to B a lot safer if all our roads were covered in bubble wrap, but I’m not sure it would reduce the number of traffic accidents. Can you imagine the difficulty in trying to drive with your windscreen covered in bubble wrap? It might prove to be a bit impractical. Also, I’m not sure I could deal with that popping noise everywhere I went all day long!