According to the BBC, the beer, named Tactical Nuclear Penguin, has been unveiled by BrewDog of Fraserburgh.
BrewDog has already been reprimanded and branded irresponsible for an 18.2% beer it produced called Tokyo.
The company’s managing director James Watt said that there would only be a limited supply of Tactical Nuclear Penguin available and they would be sold for around £30 each.
He said: “This beer is about pushing the boundaries, it is about taking innovation in beer to a whole new level.”
He also added that a beer such as Tactical Nuclear Penguin should be drunk in “spirit sized measures”.
The beer contains a warning on the label stating:
“This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a friendly yet anxious ghost”.
However, Jack Law, of Alcohol Focus Scotland, described it as a “cynical marketing ploy” and said: “We want to know why a brewer would produce a beer almost as strong as whisky”
It seems unnecessary that a company should produce a beer with such a high alcohol content for any reason other than to attract attention. Consuming such a high content will no doubt lead to health problems and will certainly lead to individuals exceeding their daily limit for alcohol consumption. The tobacco industry has already seen numerous claims against them where people have contracted lung cancer as a result of smoking so would certainly not be a stretch to find that someone wanted to bring a claim against a brewery for liver failure where the alcohol content of the beer they have been consuming is unfeasibly high. Yes, they have put a warning label on the product but it hardly seems serious when you take in to account the label in its entirety, nor does it compare to the warning labels to be found on cigarette packets all over the UK.