What makes certain types of lawyer firms stand out from the rest. Is it that they market themselves as claims experts on mass media channels like television? Perhaps, its because they have been established in the community for as long as there has been a community? Or is it more likely down to the level of service their clients receive? My money is on the latter and here’s why!
Marketing is an important factor to any modern business and lawyers are no different from the rest. TV, newspapers, radio and nowadays the Internet are huge mediums for getting your profile in front of millions of people. But what happens after that? If you don’t have the structure in place to cope and your level of service is somewhat lacking then your in for a tough time.
What I’m beginning to see more and more is individuals upset by the level of service they have received from a law firm going online and reporting their experiences to a forum or blog. With the rise of Social Media sites on the Internet – the disgruntled individuals blog post can be presented to thousands of eager eyes in minutes.
The more professional bloggers can easily take the story and build on it and again release it to the search engines within hours, possibly minutes, it can be sitting there against the firms name – a nice bit of bad press. Ripe for news agencies to pick up on. The individual now has a very, very loud voice indeed.
However, if you choose a law firm like The Injury Lawyers, who pride themselves on the level of service they offer to their clients, then this nightmare scenario is not an issue. Who would you prefer to talk too about getting the best advice for your claim? Proper lawyers with years of experience or a bank of call centre staff ready and waiting to answer your questions from a pre-prepared script – just because their firm advertises on TV?
